World Cup final 2014 - the fashion goals

Angela Merkel

A strong look. The white trousers and coral jacket are very Riviera and those hidden-heel comfy shoes feel quite Marks & Spencer Footglove; not always a fashion reference to celebrate, but last night it worked. As Merkel demonstrated, enthusiasm can boost any outfit's style credentials by 20%.

The award for most enthusiastic celebrity spectator goes to Rihanna, who channelled Liam Gallagher circa 1997 in a silver bucket hat, plus gold septum jewellery. She whooped, squealed, covered herself in ‘Pele’ facepaint, flashed her leather crop top, danced with the trophy and partied with Mario Gotze.

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The Beckinis

What – the world wondered – was the meaning of the Beckham boys’ Argentina kit? And was Papa Becks expressing sartorial sympathy, too, in his blue, polka dot chambray shirt? It certainly caused a stink in the commentary box. ‘My boys would never be allowed to do that,' fumed Rio Ferdinand.

The World Cup was presented in a Louis Vuitton case carried by Carles Puyol and The World’s Highest Paid Model, Gisele, who wore Look 45 from the Louis Vuitton 2015 cruise collection. How's that for product placement?

Joachim Loew and his assistants

Such precision. Such teamwork. We are talking, of course, about the German managerial team's dedication to style; their smart black shirts reached Kraftwerk-like levels of duplication, being rolled up to exactly the same point on the elbow. The winning look.

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