Kering's Sustainability Efforts are Awarded Again
08/06/2014
Kering was ranked number three on Newsweek's list of the Top 10 Green Companies in the World, number one in the consumer discretionary sector and had a green score of 83.6%.
Newsweek points to the French luxury, sports apparel and accessories company as being "committed to sustainably sourcing its raw materials and eliminating all hazardous chemicals from its products."
Marie-Claire Daveu, chief sustainability officer and head of international institutional affairs at Kering, stated to WWD "this level of recognition encourages us to continue our efforts to enhance the sustainability of our business."
Committed is exactly what Kering appears to be when it comes to the green initiative.
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Kering's Materials Innovation Laboratory is a resource the company's own brands are able to tap into for information that will help them better understand what is at their disposal in regards to which products are free of harmful substances, are organic and are manufactured in a way that is environmentally acceptable.
The Environmental Profit & Loss account is a tool Kering's brand Puma pioneered and leveraged by the company in order to assist in assessing its own environmental impact and those of its entire supply chain.
Speaking of Puma, in 2013, 50% of the brand's stores throughout the world offered the Bring Me Back Program that urged its consumers to return their old clothes, shoes and accessories as they would be recycled or reused.
Newsweek also highlighted what Kering has done to help save waste, specifically from its packaging.
"In order to reduce the amount of packaging sent to stores, carton boxes for handbags and suitcases have been replaced by recyclable bags, saving close to 298 tons of carton."
François-Henri Pinault, Kering's chief executive officer and chairman of the board of directors, drives home the link between sustainability and business.
"It is my conviction that sustainable business is smart business. It gives us an opportunity to create value while helping to make a better world."
Be sure to watch Kering's video on sustainability as it helps to emphasize all they have done and are working to do within the realm of sustainability.
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