steven's Blog

 

Angela Merkel

 

A strong look. The white trousers and coral jacket are very Riviera and those hidden-heel comfy shoes feel quite Marks & Spencer Footglove; not always a fashion reference to celebrate, but last night it worked. As Merkel demonstrated, enthusiasm can boost any outfit's style credentials by 20%.

 

The award for most enthusiastic celebrity spectator goes to Rihanna, who channelled Liam Gallagher circa 1997 in a silver bucket hat, plus gold septum jewellery. She whooped, squealed, covered herself in ‘Pele’ facepaint, flashed her leather crop top, danced with the trophy and partied with Mario Gotze.

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The Beckinis

 

What – the world wondered – was the meaning of the Beckham boys’ Argentina kit? And was Papa Becks expressing sartorial sympathy, too, in his blue, polka dot chambray shirt? It certainly caused a stink in the commentary box. ‘My boys would never be allowed to do that,' fumed Rio Ferdinand.

 

The World Cup was presented in a Louis Vuitton case carried by Carles Puyol and The World’s Highest Paid Model, Gisele, who wore Look 45 from the Louis Vuitton 2015 cruise collection. How's that for product placement?

 

Joachim Loew and his assistants

 

Such precision. Such teamwork. We are talking, of course, about the German managerial team's dedication to style; their smart black shirts reached Kraftwerk-like levels of duplication, being rolled up to exactly the same point on the elbow. The winning look.

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As the daughter of Rolling Stones frontman Mick Jagger, Georgia May Jagger has rock and roll in her DNA. For her career, though, the 22-year-old Brit's followed in the footsteps of her mother (model Jerry Hall) instead, fronting campaigns and walking runways for the likes of Chanel, Miu Miu, and H&M since she was just 16. Now the gorgeous, gap-toothed blond is serving as global brand ambassador of Sunglass Hut, and though she stars in their 94 Shades of Summer campaign with Keith Richards' daughters, Theodora and Alexandra Richards, she's earned her fame in her own right. Here, we caught up with Georgia May to hear a little bit about the new campaign, her favorite sunglasses, and how to perfectly coordinate your summer shades with your lipstick. What could be chicer? (Bonus: She spilled some of her lipstick application tricks and she's pretty much a pro, of course.Those lips!)

 

Round Sunglasses: Ray-Ban

 

“My go-to look this summer is high-waisted shorts paired with a fun top, bright lips, strappy metallic sandals, and round retro sunnies. This look makes me feel girly yet sexy at the same time. Plus, it’s perfect for day and night!”

 

$250 (this color can only be purchased at the Sunglass Hut store) sunglasshut

 

Stila Color Balm Lipstick in Gemma

 

“I like experimenting with lipstick. I haven’t tried this color before, so I picked the purple. I like bright colors or very dark ones. It can look quite cool to match your lipstick to your glasses, I like the purple and the blue.”

 

Lipstick Tip: Before you put on lipstick it helps to start with smooth skin. Like you would prime your face, you should exfoliate your lips with an exfoliating wipe or an exfoliator before you apply color. This will prevent your lips from looking creased and cracked after a few hours of eating and drinking. If you don't have exfoliator you can use a warm wash cloth or a wet wipe.

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Colored Sunglasses: Dolce & Gabbana

 

“Once you have basic sunglasses in your collection, you have to add a pair with color. It’s like shoes, you have classic black heels and a good pair of trainers but you still want to have some variety.”

 

Bobbi Brown Lipstick in Pink Kiss

 

"I chose this rose lipstick because it has a '60s French girl vibe. If I am choosing a neutral lip, I don’t like beige or nude, but something more pink."

 

Lipstick Tip: Georgia May swears by this old pageant girl trick: To keep lipstick from getting on your teeth, dab a bit of lip balm on them after you apply.

 

Statement Sunglasses: Prada

 

“There are so many amazing styles this summer. Lots of bold frames in strong colors with embellishments and textures. It’s the perfect season to really make a statement with sunglasses.”

 

Rimmel Moisture Renew Lipstick in In Love With A Ginger

 

“This is my favorite lipstick! I think you can do a statement lip with a statement eye or glasses. I am my mother's daughter, I think more is more!”

 

Lipstick Tip: To make any lipstick look matte, apply translucent powder on your lips after you apply.

 

Tortoise Sunglasses: Miu Miu

 

“I chose a classic pair of cat eye sunglasses to match a classic dark red lip.”

 

Bobbi Brown Lipstick in Vixen Red

 

“A lot of people think they can’t wear red lipstick because it makes them look older. But you just want to make sure you just don't pick something blue-red or shiny because those are more aging. I go for a matte color in something that is darker than that middle bright, red.”

 

Lipstick Tip: Use a liner in a similar color to your lipstick and line the inside of the lips not around the edges. This will stop the color from fading when you’re eating, drinking, and talking.

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The fashion industry has an important role to play in boosting adoption rates of wearable technology in both the B2B and consumer sectors, reports market watcher Beecham Research.

 

The report draws attention to image, branding and consumer needs when designing and marketing wearable technology, claiming that many start-ups are failing to incorporate these in their products or business plans.

 

Speaking on the issue, principle analyst at Beecham Research and author of the report, Saverio Romeo, said: “Current market forecasts are based on a smartphone-centric view of wearable technology... While these devices may have some smartphone functionality, they will be much more than smartphones.

 

“Wearable technology start-ups are feeding the market with innovative ideas and creative uses of technologies, but they are not addressing other important issues, from security to business models," Romeo added.

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In response to these problems, Beecham Research has created a product evaluation framework that looks at products in different ways, including as technology, design, security and privacy, and with business and retail models.

 

“These are technology-focused individuals,” said Romeo of many start-ups venturing into the wearable technology sector. “They produce some fantastic technology-based ideas, but they do not consider any other consideration that they should do as a company.

 

"I’m talking business models – who’s going to want to buy this device? Where are you going to sell this device? So for us this is a strong limitation.”

 

The report predicts that the wearable technology market could be worth almost $3bn by 2018, with the business operations, security and medical sectors accounting for large portions of that potential revenue.

 

Google Glass has previously been trialed in hospitals and airports, and assistance from wearable technology has been widely touted as a way for the sick or the elderly to reside in their homes for longer. Even in these cases, however, there has reportedly been resistance to devices deemed too obtrusive.

 

Claire Duke-Wooley, fashion technology analyst at Beecham and co-author of the report, said: “There is a real difference between making technology wearable versus making technology products that are desirable and genuinely engage with consumers through good design practice.

 

“The market is still wide open for trail blazing products that deliver desire, image and perceived value,” she added.

 

“And it is greater knowledge share between the technology and fashion industries that is the key to success.”

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